HubSpot CMS Website Migration
Why do companies migrate their website to HubSpot CMS?
Companies migrate their website to HubSpot CMS because it offers a comprehensive, all-in-one platform for creating, optimizing, and managing a website that is designed to help increase conversions, improve the user experience, and simplify the website management process.
With built-in tools such as lead generation forms, analytics, and search engine optimization, HubSpot provides marketers with the ability to generate leads and track website performance.
It also offers the ability to integrate with other tools, such as CRM and marketing automation, to streamline and automate business processes, making it easier for marketers to manage and execute their campaigns, track leads, and measure performance.
Additionally, the platform is flexible, easy-to-use, and customizable, allowing marketers to create personalized and effective campaigns without the need for a developer.
01
Planning
Before starting the migration, it's important to plan out the process. This includes identifying which pages, content, and assets will be migrated, as well as any custom functionality or integrations that need to be carried over.
It also includes identifying opportunities for improving SEO, website copy and lead generation efforts.
02
Design & Layout
When migrating a website to HubSpot CMS, the website design portion of the process involves recreating the look and feel of the existing website on the new platform, or improving the design to make it more modern, increase conversions, optimize for mobile, or improve page speed. This can include:
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Preserving the existing design
If the existing design is effective and well-received by the target audience, it can be replicated in HubSpot. This can be done by using pre-built templates or creating custom templates using the design manager. -
Improving the design
This can include updating the overall look and feel of the website to make it more modern and visually appealing. This can include updating colors, typography, and images, as well as creating a more responsive and mobile-friendly layout. -
Optimizing for conversions
This can include adding calls-to-action, forms, and other conversion elements to increase the number of website visitors that convert into leads or customers. -
Optimizing for mobile
This can include making sure the website is fully responsive, so that it looks great on all devices, and ensuring that all elements are easily accessible on mobile devices. -
Optimizing for page speed
This can include reducing the size of images, minifying code and using content delivery networks to reduce page load times and improve the overall user experience.
03
Development
When migrating a website to HubSpot CMS, custom web development may be required to ensure that the website functions as expected and meets the goals of the migration. This can include:
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Implementing a theme
HubSpot themes enable drag-and-drop website management so your team can manage the site without code once the migration is complete. -
Implementing a theme
HubSpot themes enable drag-and-drop website management so your team can manage the site without code once the migration is complete. -
Customizing forms and workflows
This can include creating custom fields, customizing form validation, and creating custom workflows to automate lead distribution. -
Custom scripts
Website migration to HubSpot may require adding custom scripts such as analytics, tracking, or conversion optimization scripts. We do this by adding scripts to the website's head or body, or by creating custom modules that include the scripts.
04
Data Migration
In this step, the data and content from the existing CMS is exported and prepared for import into HubSpot. This can include things like pages, blog posts, images, and other assets.
Next, the exported data is imported into HubSpot via a manual process or via the HubSpot import tool.
05
Testing & QA
Testing and Quality Assurance (QA) play a crucial role in the website migration process to HubSpot CMS. The goal of testing and QA is to ensure that the website is functioning correctly and meets the goals of the migration. This can include:
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Functional testing
This type of testing is used to ensure that all the website's functions are working correctly and as expected. This can include testing forms, links, navigation, and other interactive elements. -
Usability testing
This type of testing is used to ensure that the website is user-friendly and easy to navigate. This can include testing the layout, design, and overall user experience. -
Compatibility testing
This type of testing is used to ensure that the website is compatible with different browsers, devices, and screen resolutions. -
Performance testing
This type of testing is used to ensure that the website is loading quickly and efficiently. This can include testing page load times, analyzing website speed, and monitoring server load. -
Security testing
This type of testing is used to ensure that the website is secure and protected from potential threats. This can include testing for vulnerabilities, such as cross-site scripting, SQL injection, and other forms of attack. -
Data validation testing
This type of testing is used to ensure that the data imported from the previous website to the new one is accurate and complete.
06
Go Live
After all the testing and QA is done, the website can be launched on the new platform. This includes updating DNS settings and redirects to ensure that all visitors are directed to the new website.
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Drive Agency is a true partner for collaborative and strategic HubSpot web development & technical consulting.