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Webinar

HubSpot Webinar Signup Template

Date — Wednesday Feb 18th via Zoom
Time — 11:00am (EST)

Search is shifting to AI-generated answers. Join us to learn the exact strategies you need to ensure ChatGPT and Gemini recommend your business and drive traffic back to your website.

Registration ends in:

Days
Hours
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Reserve Your Spot

Tailor a HubSpot Package Around Your Business

Once your goals are clear, we translate them into the exact HubSpot hubs, features, and tiers that make sense for your situation.

You’ll leave with a practical, unbiased recommendation—so you only pay for what you actually need.
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Here's what you'll learn

Traditional SEO is changing fast. In this 45-minute session, we’ll show you how to update your website so AI tools like ChatGPT and Google Gemini recommend your business first.
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The "Zero-Click" Reality

Understand why users are spending less time on websites and how to adapt your traffic expectations for an AI-first world.
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Shifting Your Strategy

How the buyer's journey has changed and how to shift your content strategy for the mentality of a searcher looking for direct AI answers
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Becoming an AI Source

Learn how to format your content so ChatGPT, Gemini, and Claude identify and cite your brand as the primary authority.
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Answer-First Architecture

Discover how to restructure your pages to prioritize direct answers, making it easy for AI engines to extract and display your data.
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E-E-A-T & Digital Proof

Explore how to use expert attribution and third-party "triangulation" to verify your site’s credibility in the eyes of generative engines.
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Implementing Site Schema

Get a practical walkthrough on using Schema as a "translation layer" to help AI knowledge graphs instantly understand your business facts.
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Key Takeaways

We’ll show you how to update your website, landing pages, and blog so that AI tools like ChatGPT and Google Gemini recognize you as the expert and recommend your business first.

This webinar will cover:

  • Winning the "Direct Answer" Spot: Learn how to structure your pages so AI can easily find your information and present it as the primary answer to a customer's question.
  • Build Instant Trust with AI: Discover the simple "proof signals" you can add to your site to show AI search engines that your content is written by a real, credible expert.
  • The "Answer-First" Layout: We’ll show you how to tweak the design of your landing pages to give users (and AI) the facts they need immediately, increasing your chances of being cited.
  • Organize Your Expertise: Learn a simple way to group your blog topics so search engines see you as a "go-to" authority on your subject rather than just another website.
  • Translating Your Website Content for AI with Schema: Learn how to use this invisible "data layer" to tell AI engines exactly what your services, prices, and reviews are, so they never have to guess.

Your Speaker

David Roma, founder of Generator HQ and HubSpot CMS developer, presenting a technical webinar on Generative Engine Optimization (GEO).

David Roma

David is the founder of Generator HQ, a certified HubSpot Solutions Partner and HubSpot CMS developer helping companies navigate the technical transition from traditional SEO to AI-driven search. 

He is also the developer of the Generator Theme, a drag-and-drop framework for the HubSpot CMS that allows teams to manage websites without writing code.

Frequently Asked Questions

Will I get a recording if I can't attend live?
Yes. All registrants will receive a link to the full 45-minute recording and a copy of the slide deck within 24 hours of the session ending.
How technical is this webinar?
The session is designed for a broad audience. We cover high-level strategy for maintaining search traffic, as well as the specific technical implementation steps—such as Schema and site architecture—needed to ensure your content is visible to AI engines.
Does this only apply to HubSpot websites?
While the live implementation demo uses HubSpot, the principles of Generative Engine Optimization (GEO) and AEO apply to any website platform. The technical requirements for AI visibility are universal.
What is the Generator Theme?
The Generator Theme is a drag-and-drop system for HubSpot that allows teams to manage high-performance websites without writing code. It ensures every page is structurally optimized for AI discovery and citation by default.