Lead Management
Capture, organize, and track leads in a centralized CRM where every interaction—emails, calls, meetings, and website activity—is automatically logged, giving you full visibility into each relationship.
Deal Pipeline Management
Manage opportunities in a structured deal view that tracks value, stage, and progress, helping teams prioritize the right leads and forecast revenue more accurately.
CRM Interface Customization
Match the layout of your CRM data to your team’s unique needs to ensure your team sees the right data at the right time.
AI Agents
Ask any question about your customers. AI searches your CRM, calls, emails, documents, and the web to find the answer.
Workflows
Automate tasks and customer communications with intelligent workflows that trigger based on customer behavior.
Custom Objects
Store any type of data in your CRM with custom objects, events, scoring, and calculations.
Team Governance
Organize your teams with granular tool and field-level permissions, and admin features like 2FA, SSO, and more.
Custom Reporting
Turn data into insights with flexible reports that track everything from deal progression to revenue attribution.
Integrations
Connect HubSpot with hundreds of apps to sync data across your tools, reduce manual work, and keep your CRM as the single source of truth for your business.
Breeze Assistant
Use HubSpot's AI-powered assistant to research companies, prep for sales calls, summarize CRM records, and more.
AI Data Agent
Your research specialist that automatically answers custom business questions about your customers by analyzing CRM data, conversations, documents, and the web.
AI Sales Agent
Your dedicated BDR that conducts custom research, engages qualified leads based on signals, and writes email outreach with relevant context and CRM data.
AI Customer Agent
Your AI-powered front office that handles customer inquiries 24/7, qualifying leads and resolving support tickets instantly.
AI Content Creation
An AI-powered agent that knows your business and creates content for your website, landing pages and blog.
Intent Signals
Gain insights into high-value actions for of companies you're tracking — helping you prioritize accounts, identify engagement opportunities, and personalize outreach.
Marketing Studio
Create marketing campaigns from one AI-powered workspace that unifies planning, creation and execution.
Forms
Capture high quality leads with intelligent forms that adapt to each visitor and feed directly into your CRM
Email Marketing
Send bulk emails that are tested and optimized for different devices. Create better emails with a drag-and-drop editor and personalization tokens.
Social Media Management
Transform scattered social conversations into meaningful customer relationships with a unified inbox.
Lead Scoring
Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.
WhatsApp Integration
Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.
Deal Pipelines
Track sales opportunities across all deal stages with deal pipeline software, empowering teams with real-time pipeline visibility to drive revenue growth.
Meeting Scheduler
Eliminate scheduling friction with shareable booking links that sync in real-time with Google and Office 365 calendars.
AI Sales Agent
Your dedicated BDR that conducts custom research, engages qualified leads based on signals, and writes email outreach in your brand voice with relevant context and CRM data.
Sequences
Send a series of targeted, timed emails to nurture contacts over time. You can also automatically create tasks to remind you to follow up with your contacts.
AI Meeting Notetaker
Use AI to automatically record, transcribe, and store every customer meeting in your HubSpot account — no manual note-taking needed.
WhatsApp Integration
Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.
Call Tracking
Gain real-time insight into calls with automatic recording and transcription to help you coach your team and gain visibility into your customer conversations.
Automated Lead Rotation
Create custom rules to automatically assign CRM records to your sales team.
LinkedIn Sales Navigator Integration
Use the LinkedIn Sales Navigator integration to get LinkedIn insights and send Inmail messages directly via your HubSpot contact records.
No-Code Website Management
HubSpot’s drag-and-drop editor lets you visually build and edit website pages without code, using flexible modules and layouts that stay fully integrated with HubSpot’s CMS and CRM.
SEO Recommendations
Find topics to write about, identify SEO issues across your website, and learn how to optimize your pages to get more organic traffic.
Content Staging
Build out a brand new site without touching your existing web presence. Content staging allows you to build safely in a separate staging area, test changes, and seamlessly take the new design live.
Smart Content
Personalize your visitors’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.
HubDB
HubDB is HubSpot’s built-in database that lets you store structured data (tables, rows, fields) and dynamically power website pages, listings, and modules without custom backend code.
Content Personalization
Dynamically display different content to visitors based on data like lifecycle stage, location, device, or past behavior, helping pages feel more relevant without creating multiple versions.
Memberships
Restrict access to specific HubSpot-hosted web pages, landing pages, and blog content by requiring visitors to log in with a username and password. Manage access by assigning members to specific access groups.
A/B Testing
Run A/B tests on emails to hone in on the best performing variations in copy and design.
AI Content Translation
AI translations automatically convert website content into multiple languages, allowing pages to be localized at scale while maintaining consistent structure and messaging across regions.