When you publish content in HubSpot, your blog layout determines how your brand feels to every reader. The Generator Standard Blog Template gives you a clean, modern structure that makes your content easy to read, visually balanced, and built for conversions — all without writing a single line of code.
This template was designed to combine clarity and flexibility. Every element has a purpose: the hero image captures attention, the main content area keeps readers focused, and the sidebar turns passive visitors into engaged subscribers or leads. Let’s take a closer look at how each piece works.
At the top of the page, you’ll find a full-width hero image that immediately sets the tone for your article. It’s perfect for brand photography, lifestyle imagery, or abstract visuals that complement your content.
Your post title sits prominently on top of the hero, ensuring instant context and a professional first impression.
This section is powered by Generator’s Blog Hero module, which gives you complete control over background images, overlays, and heading alignment — all editable directly in HubSpot’s drag-and-drop editor.
Below the hero, the main content area keeps your writing front and center. It’s built with comfortable line spacing, readable typography, and balanced margins that make long-form articles feel effortless to consume.
You can format your text using HubSpot’s built-in rich text editor — add headings, quotes, lists, or embedded media. Everything automatically inherits your theme’s global styles, ensuring consistency with your brand.
The layout is fully responsive, so whether readers view your post on a large monitor or a mobile screen, the experience feels natural and cohesive.
On the right side, the sidebar is your conversion engine. This space can hold dynamic HubSpot modules — think newsletter signup forms, call-to-action banners, social sharing links, or even a “related posts” feed.
The sidebar uses a dark background to create contrast and visual hierarchy. It’s designed to feel distinct without distracting from the main content. Visitors can easily explore more of your content or take action without losing their place.
By positioning the sidebar on the right, the layout follows natural reading flow: readers engage with your content first, then notice the offers and links as they scroll.
Like every part of Generator, this template is built for speed and SEO. The code is lightweight, the structure semantic, and all theme settings are fully customizable inside HubSpot — colors, fonts, spacing, and more.
If you’re on HubSpot Professional or Enterprise, you can even add custom modules to the sidebar for dynamic personalization or lead generation experiments.
Because the Standard Blog Template is part of the Generator ecosystem, it integrates seamlessly with your other page templates, global headers, and CTAs — creating a unified look across your entire website.
Blog design often gets overlooked, but it’s one of the biggest factors influencing how long visitors stay on your site. The Standard Blog Template bridges the gap between clean design and real marketing performance.
It’s simple enough for everyday publishing, yet flexible enough for marketers who want to turn readers into leads.
In short, it’s a professional, conversion-ready foundation for your HubSpot blog — built entirely within the Generator theme.